The Company

CELAR

OUR MISSION AND VALUES

Alumínios Cesar, S.A., or simply CELAR as it is more commonly known, is a Portuguese company founded in 1978. It specializes in the manufacturing and commercialization of metal cookware, with a focus on non-stick coated cookware. CELAR is present in major national retail chains and various international markets, including Algeria, Angola, Brazil, the United Kingdom, France, Italy, Libya, Morocco, Spain, Tunisia, Egypt, and the United Arab Emirates. Our goal is to expand into as many countries as possible.

In Portugal, major retail brands seek us out to develop exclusive items and private-label products, including Auchan, Continente, Hôma, Pingo Doce, Intermarché, Pollux, and others. CELAR also ensures efficient delivery and after-sales support, reinforcing trust with customers and business partners.

As a national industrial company, our mission is to ensure the sustainability of our operations by optimizing our resources to guarantee the satisfaction of our current and future customers, as well as—just as importantly—our employees, shareholders, and society as a whole.

MARKET POSITIONING

The key to CELAR’s success lies in its highly dynamic approach, with a clear objective: CUSTOMER SATISFACTION.

We focus our attention on the service and support we provide, always following up with our clients. This way, we do not merely sell a product—we build long-lasting relationships with our customers, fostering trust and providing solutions to their needs.

Due to the high demand for our brand and our commitment to offering high-quality products at competitive prices, CELAR deemed it essential to implement a Quality Assurance System. As a result, the company has been certified by SGS since 2001, in compliance with the EN ISO 9001:2015 standard.